![]() The article proposes a paradigm shift in public understandings of this new social environment: from a culture of discovery, where what matters is what exists or is in fact the case, to a culture of iteration, where what matters is what gets repeated. (eds) in Persuasive Technology, Springer International Publishing, 2014 Harris in How a Handful of Tech Companies Control Billions of Minds Every Day, 2017 Lanier in Who Owns the Future? Simon & Schuster, 2014 and Ten Arguments for Deleting your Social Media Accounts Right Now, Picador, 2019). So the Arts and Humanities, whether via comparisons with previous historical periods, or via principles of critical thinking and active reading, offer crucial resources to help counter what since 1997 silicon valley executives and scholars have called ‘persuasive technology’ (Fogg in Persuasive Technology: Using Computers to Change What we Think and Do, Morgan Kaufmann, 2003 Hamari et al. ![]() Remedies for these machine-learned and psychological tendencies lie in end-user education. ![]() Taking a social approach to truth yields observations of new relevance from how current strategies of negative cohesion, blame, and enemy-creation depend crucially on binary ways of constructing the world, to how the offer of identity/community powerfully cooperates with the structural tendencies of algorithm-driven advertiser platforms towards polarisation. For example, the persuasive agency of apparent consensus (clicks, likes, bots, trolls) is newly important in a fractured environment that only appears to be, but is no longer ‘public’ the control of narratives, labels, and associations is a live, time-sensitive issue, a continuous contest, or ongoing cusp. They should be practically evaluated as networked systems and mechanisms of sharing in which individually targeted actions are combining with structural tendencies (both human and mechanical) in unprecedented ways. Truth and falsehood, it argues, rather than being seen as properties or conditions attached to individual instances of content, should now be seen as collective, performative, and above all persuasive phenomena. Following the work of scholars such as Lee McIntyre ( Post-Truth, MIT Press, 2018) or Cailin O’Connor and James Weatherall ( The Misinformation Age: How False Beliefs Spread, Yale University Press, 2019) it combines recent discussions of fake news, post-truth, and science denialism across the disciplines of political science, computer science, sociology, psychology, and the history and philosophy of science that variously address the ineffectiveness, in a digital era, of countering individual falsehoods with facts. She's been profiled by The New Yorker and been the featured guest on NPR's “All Things Considered,” “Freakonomics,” and “Hidden Brain.” She's a graduate of the Juilliard School of Music's pre-college program, where she was a private violin student of Itzhak Perlman.This article reflects on the problem of false belief produced by the integrated psychological and algorithmic landscape humans now inhabit. in cognitive psychology from Oxford on a Rhodes Scholarship, and a B.A. Maya has a postdoctoral fellowship in cognitive neuroscience from Stanford, a Ph.D. She also served as the first Behavioral Science Advisor to the United Nations under Ban Ki-moon, and as a core member of Pete Buttigieg’s debate preparation team during his 2020 presidential run. Maya was a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House Behavioral Science Team. Maya Shankar is a cognitive scientist and the creator, executive producer, and host of the podcast, A Slight Change of Plans, which Apple awarded as the Best Show of the Year 2021 and which received an Ambie award from the Podcast Academy in 2022.
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